so the boys of rag & bone came up with this completely out of the box innovative idea. how do you get the most brand recognition, have most of new york city do the work for you, for the least amount of money?
first, you hire four supermodels to take pictures of themselves in their own rag & bone collection: sasha, lily, abbey, and edita.
then you start a contest, with the winner being able to attend the rag & bone fall 2011 fashion show in new york: print out said photos taken by the supermodels, plaster it all over the city, take pictures of yourself doing so, and submit to rag & bone.
then you wait.
i mentioned this to my roommate steven, and you know what he said to me after i explained?
"omg. look what i grabbed while walking past FIT?"
he actually saw one of these printed photos and tore off the bottom piece because he thought it was kinda cool.
see? brilliant. he had no idea what it was for, yet it was intriguing enough for him to physically go up to it and think how cool it was.
guerilla advertising. just brilliant.
i need to think more outside of the box.
to submit your entry & for more info, click here.
Friday, January 28, 2011
Popular Posts
-
Jennifer_lawrence_legs_black2_lgjpg Jennifer_lawrence_legs_black6_lgjpg Jennifer_lawrence_legs_black3_lgjpg Jennifer_lawrence_legs_black4_lg...
-
Beauty Skin Care The common chemicals found in most commercial skin care products that actually cause skin cancer and other serious health ...
-
Legs And Heaps Of Sex Appeal, Kim Cattrall, Well Known For Her Role In Katy Perry Legs Katy Perry Legs Katy Perry Legs Katy Perry Legs Katy ...
-
Taylor Swift Feet Taylor Swift's Feet Taylor Swift Feet Taylor Swift Feet Taylor_swift_feet_006jpg Taylor Swift's Feet Taylor Swift ...
-
1980 S Fashion Styles In the 1970s, the silhouette of fashion tended to be characterized by close fitting clothes on top with wider, looser...
-
Dang That's A Short Dress But If You Have The Legs For It ! Legs Insured Legs Celebrity Legs Jelo S Legs Jennifer Lopez Hot Eye*like*...
-
Thursday, December 27, 2012 Taylor Swift: Premios Grammy 2012 Taylor Swift Legs,taylor Swift Hot Legs,taylor Swift Legs Hot,taylor Taylor Sw...
-
Scarlett Johansson Sexy Leg & Thigh Show Posted By Karthick At 01:15 Scarlett Johansson’s New Photoshots Hotness Scarlett Johansson Sexy...
-
Naomi Campbell Naomi Campbell Na Elle Russia Fevereiro 2011 Le Cas De Naomi Campbell Hot Hollywood Actress Naomi Campbell Hot Pictures Pics ...
-
Despite the manoeuvres of a storm known as Exotic, the 2012-2013 version of the Victoria’s Secret Style Display recorded to a ...